SMRTR TechFeb 17, 2025TechRadar

Profit over privacy? Google gives advertisers more personal info in major ‘fingerprinting’ U-turn

SMRTR summary

Google has reversed its policy on 'fingerprinting', now allowing the stealthy tracking technique that collects personal user data like IP addresses and screen resolution without consent. This controversial change, effective February 2025, makes it difficult for privacy-conscious users to control their information, though some browsers offer limited protection features.

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