SMRTR TechSep 1, 2025Medium

Physical Media Isn’t Making A Comeback

SMRTR summary

Physical media is seeing small upticks despite an overall decline. While vinyl and books perform well, DVD and CD sales remain far below their peaks with studios often skipping physical releases entirely. This modest resurgence doesn't represent a true comeback against streaming services, as cinema attendance remains down and many publishers focus primarily on digital distribution.

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