OnePlus is exiting U.S. and European markets due to weak demand and Oppo's restructuring, with smartphone shipments projected to drop 13% in 2026. The brand will refocus exclusively on China.

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OnePlus is pulling out of the U.S. and European markets, citing weak demand and a corporate restructuring at parent company Oppo. Smartphone shipments are expected to drop over 13% in 2026, and Oppo saw double-digit declines in Q2. OnePlus will focus on China going forward.

Phone maker OnePlus says it won't release new phones in the U.S. and Europe

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