SMRTR TechJan 12, 2026TechCrunch

Pebble founder says his new company is ‘not a startup’

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Pebble founder Eric Migicovsky relaunched the smartwatch brand through Core Devices, avoiding startup funding after Pebble's 2016 Fitbit sale. The five-person company has sold 25,000 smartwatch and 5,000 AI ring preorders.

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