SMRTR TechMar 24, 2026Engadget

OpenAI is shutting down its Sora video generation app

SMRTR summary

OpenAI announced it's shutting down Sora, its video generation app, to focus computing resources on robotics research instead of consumer applications. Despite initially topping App Store charts after launch, Sora experienced declining downloads and user spending throughout the year, including a 32% drop in December downloads. The shutdown reflects OpenAI's strategic pivot toward serving enterprise customers like coders and data analysts following GPT-5.2's release, though it costs the company Disney's planned $1 billion investment deal.

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