SMRTR TechNov 11, 2025Forbes

OpenAI Could Be Blowing As Much As $15 Million Per Day On Silly Sora Videos

SMRTR summary

OpenAI's new Sora video app has gained 4.5 million users since launching in September, generating millions of AI videos daily at an estimated cost of $1.30 per 10-second clip. Forbes analysis suggests this could be costing OpenAI around $15 million per day, or $5.4 billion annually, representing more than a quarter of the company's projected $20 billion revenue.

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