OpenAI and Barbie-maker Mattel team up to bring generative AI to toy-making and content creation

Mattel and OpenAI have partnered to integrate generative AI into toy-making and entertainment, focusing on enhancing fan engagement and product development while ensuring safety and privacy. Their first AI-powered product is set to launch this year, potentially impacting Mattel's entertainment and gaming ventures. Mattel employees will use OpenAI tools like ChatGPT Enterprise for creative ideation. This collaboration marks OpenAI's entry into the toy industry, possibly expanding its influence in Mattel's entertainment division.