SMRTR TechJul 12, 2026The Verge

Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

SMRTR summary

Meta launched an Instagram feature letting users generate AI images of public accounts just by tagging them — without owners' consent. After widespread backlash over privacy and sextortion risks, Meta quickly pulled it. Critics, including the National Center on Sexual Exploitation and SAG, called the opt-out approach unacceptable.

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