MacBook Neo demand is so strong it's creating supply headaches for Apple
SMRTR summary
Apple's MacBook Neo has become unexpectedly popular, creating supply shortages of the recycled A18 Pro chips that power the budget laptop. The company originally built the Neo using surplus iPhone 16 Pro processors with disabled GPU cores, keeping costs near zero, but strong demand has exhausted this recycled inventory. Apple now faces a difficult choice between expensive new chip production that would eliminate profit margins or potentially raising prices and reducing model options to maintain profitability while meeting consumer demand.
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