LG TVs’ integrated ads get more personal with tech that analyzes viewer emotions
SMRTR summary
LG is partnering with Zenapse to implement ZenVision, a system that categorizes TV viewers into specific market segments based on psychological factors. This technology allows advertisers to target viewers with "emotionally intelligent" ads that go beyond traditional demographic data. The system continuously learns about viewers as they engage with content, refining its predictions over time. This move comes as TV manufacturers explore new ways to boost advertising revenue and encourage TV-based shopping.
SMRTR provides this summary for quick context. The original article belongs to Ars Technica.
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