SMRTR TechMar 11, 2025Engadget

Lego is building an in-house video game development team

SMRTR summary

Lego is growing its video game presence by creating an in-house game development division and tripling its software developer workforce to over 1,800. This follows successes like Lego Fortnite, which has 87 million players. Lego's 2024 financial results show 13% revenue growth to $10.9 billion and 10% operating profit increase to $2.7 billion. The company is also diversifying by repurchasing its Legoland theme parks.

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