'It was chaos': The history of San Francisco's most unforgettable ad
SMRTR summary
In 2005, Sony launched 250,000 bouncy balls down San Francisco hills for a TV commercial, creating a surreal spectacle filmed without special effects. The project faced logistical challenges, including acquiring balls, designing launch systems, and securing city permits, but resulted in an award-winning ad that became a cultural phenomenon.
SMRTR provides this summary for quick context. The original article belongs to Hacker News.
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