SMRTR TechFeb 15, 2026TechRadar

Is Apple Intelligence already dead? A massive 96% of you say don’t use it, and Tim Cook should be worried

SMRTR summary

A recent poll revealed that 96% of respondents don't use Apple Intelligence, with only 4% finding it useful, suggesting Apple's AI strategy may be failing to connect with users. The low adoption stems from inaccurate notification summaries and limited functionality, prompting criticism that Apple is "WAY off-base on AI" compared to competitors. While Apple plans to integrate Google Gemini to enhance Siri, delays in iOS updates could leave the company further behind in the rapidly evolving AI smartphone market.

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