iPhone Ultra: Why Apple might go ‘Ultra’ next year with new model
SMRTR summary
Apple's rumored first foldable iPhone could launch next year as the "iPhone Ultra" rather than following Samsung's "Fold" naming convention. The Ultra name would solve the hierarchy problem since a foldable would have a larger screen than the Pro Max, matching Apple's chip naming where M3 Ultra tops M3 Max. Apple typically avoids copying industry terms, preferring unique branding like "spatial computer" for Vision Pro, and the Ultra name would justify the expected $2,000+ price tag.
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