SMRTR TechFeb 3, 2026TechCrunch

Intel will start making GPUs, a market dominated by Nvidia

SMRTR summary

Intel CEO Lip-Bu Tan announced the company will begin producing graphics processing units (GPUs), entering a market dominated by rival Nvidia. The GPU initiative will be led by recently hired executives including Kevork Kechichian and former Qualcomm engineer Eric Demers. This expansion marks a significant shift for Intel, which traditionally focuses on CPUs, as it attempts to compete in the lucrative AI and gaming chip market.

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