SMRTR TechAug 6, 2025TechCrunch

Instagram takes on Snapchat with new ‘Instagram Map’

SMRTR summary

Instagram has introduced Instagram Map, allowing users to share locations and discover local content from friends and creators. Unlike Snapchat's real-time map, Instagram's version updates only when the app is opened, with location sharing off by default. It displays stories, reels, and "Notes" from visited locations. Instagram is also adding a "Reposts" feature, similar to Twitter's retweet function. The Map feature launched in the US with global expansion coming soon.

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