Instagram may launch Reels as separate app to rival TikTok
SMRTR summary
Meta previously attempted to compete with TikTok by launching Lasso in 2018, a video-sharing app that allowed users to create 15-second clips with popular music and hashtags. Despite expectations of expansion, Lasso was only available in limited regions, including the US, and never reached India. The app failed to gain significant popularity and was ultimately discontinued. This earlier effort highlights Meta's ongoing interest in developing standalone video-sharing platforms to rival TikTok's success.
SMRTR provides this summary for quick context. The original article belongs to NewsBytes.
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