SMRTR TechMar 8, 2025The Verge

Inside the high-wire business of MrBeast

SMRTR summary

MrBeast is raising $200 million to value his company, Beast Industries, at over $5 billion. The YouTuber plans to expand beyond videos into consumer products like chocolate and beverages, with Feastables matching video revenue in 2024 and expected to surpass it in 2025.

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