‘In Other Words, Batman Has Become Superman and Robin Has Become Batman’

Apple has grown frustrated with the perception that the "efficiency" cores in their M-series processors are weak, prompting a marketing shift to emphasize performance over power savings. Despite Apple executives repeatedly explaining in briefings that these cores are actually quite fast while being energy-efficient, the "efficiency" branding has led to misconceptions about their capabilities. The company is now changing how these cores are marketed to highlight their speed and performance rather than just their power-saving benefits.