In court filing, Google concedes the open web is in “rapid decline”

Google's court filing admits open web advertising is in "rapid decline," with in-app ads now driving growth while website display ads earn less. This creates conflicting incentives for Google, which claims to support web traffic but benefits from keeping users on its AI-powered platform. Despite Google's insistence that indexable content has increased 45%, the declining ad value of traditional web content raises serious questions about the true health of the open internet.