I saw the tech shop of the future - and maybe retail isn't dead

Physical tech retail has been declining as stores like Best Buy shrunk from 1,500 to 1,200 US locations since 2010, but New York's tm:rw store offers a different approach. The Times Square location combines retail with immersive experiences like robot massages and VR gaming, featuring curated products that customers can fully interact with before buying. Advanced AI analytics track customer behavior to optimize product placement in real-time, bringing online merchandising tactics to physical retail.