SMRTR TechMay 22, 2025Ars Technica

“How you design the beep is important.” Behind the movement for calmer gadgets.

SMRTR summary

The Calm Tech Institute advocates for a return to tactile, intuitive product design in technology. Founded in May 2024, it promotes devices that enhance human experience without causing stress or distraction. The institute critiques current trends like touchscreens and bright LED lights, arguing for designs that better align with human needs and cognitive processes.

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