SMRTR TechAug 30, 2026TechCrunch

Hollywood celebs are getting into microdrama apps

SMRTR summary

Hollywood stars like James Franco, Issa Rae, and Kim Kardashian are betting on microdramas—short, phone-friendly series with soap opera plots—as the U.S. market approaches $1.5 billion, with Rae's "Screen Time" hitting 150 million views.

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