Google's stronghold on search is loosening ever so lightly, report finds, but don't expect it to crumble down overnight
SMRTR summary
Google maintains its search dominance with nearly 95% of global organic traffic, despite a slight 0.91% decrease in market share. AI-powered search platforms like ChatGPT and Perplexity are gaining traction, but remain far behind Google, with ChatGPT reaching only 0.09% of referral traffic by December 2024.
SMRTR provides this summary for quick context. The original article belongs to TechRadar.
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