Google to Embed Agentic Checkout, Virtual Try-on in Search
SMRTR summary
Google Search is adding AI-powered shopping features, including one-tap purchases, price tracking, and virtual try-ons. Users can shop through AI Mode, which will evolve into a personalized Gemini 2.5-powered assistant. These changes aim to compete with AI chatbots in eCommerce, with agentic checkout and visual shopping arriving in a few months. Google is also introducing 3D chats and live translations to enhance communication.
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