SMRTR TechAug 6, 2025Daily.dev

Google swears it isn’t destroying the web with AI search

SMRTR summary

Google defends its AI search features, claiming they aren't reducing website traffic despite concerns from Pew Research and media outlets. While click patterns are shifting—benefiting sites with forums, videos, and "authentic voices" while hurting others—overall click volume remains "relatively stable" compared to last year. Google argues that users who do click through AI Overviews may spend more time on websites, maintaining that "Search's value exchange with the web remains strong" even as the company continues expanding AI features.

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