SMRTR TechSep 24, 2025TechRadar

Google says adblockers caused YouTube views count to drop - this is what adblockers told us really happened

SMRTR summary

YouTube creators recently experienced view count drops up to 50% on desktop computers. Google blamed "adblockers and other extensions" affecting view count accuracy. AdGuard explained that community filter lists like EasyList and uBlock's Quick Fixes had blocked YouTube's telemetry requests between August and September, which were disabled once identified. Ad revenue remained stable, indicating only the counting mechanism was affected. The situation highlights tensions between privacy tools and platform metrics, with creators questioning Google's limited explanation.

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