SMRTR TechJul 24, 2025TechCrunch

Google’s new AI feature lets you virtually try on clothes

SMRTR summary

Google launched a new AI feature for virtual clothing try-ons in the U.S., allowing users to upload photos and see how apparel items look on them. The company also introduced customizable price alerts and teased an upcoming feature for exploring shoppable outfits and room designs using generative imagery. These developments aim to enhance the online shopping experience and provide more personalized options for consumers.

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