Google pulls the plug on Privacy Sandbox, leaving cookies in place

Google abandoned its six-year Privacy Sandbox project, which aimed to replace third-party cookies with privacy-focused advertising technology that would process user data locally rather than track individuals across websites. The initiative failed due to low adoption rates from advertisers and developers who remained hesitant to abandon traditional cookie-based targeting methods. Third-party cookies will now remain in Chrome indefinitely, leaving the web's advertising model largely unchanged despite years of regulatory scrutiny and development efforts.