SMRTR TechJan 29, 2026Ars Technica

Google Project Genie lets you create interactive worlds from a photo or prompt

SMRTR summary

Google launched Project Genie, an AI tool that transforms photos or text prompts into playable 60-second interactive worlds where users can control characters and explore environments. Currently available only to AI Ultra subscribers ($250/month), the research prototype generates new content in real-time but has input lag and content restrictions, with Google blocking prompts that copy Nintendo games due to copyright concerns.

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