Google is bringing new AI-powered ad formats to search
SMRTR summary
Google is rolling out AI-powered ad formats across its search products, using its Gemini AI to make ads feel more like helpful answers. New formats include conversational ads in AI Mode, chatbot-style brand agents, personalized shopping recommendations, and deal bundles — all labeled "sponsored" so users can tell them apart from regular results.
SMRTR provides this summary for quick context. The original article belongs to Engadget.
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