Facebook says it paid content creators $2B this year

Facebook is combining its monetization programs into a streamlined Content Monetization hub, making it easier for creators to earn money from Reels, videos, photos, and text posts. Meta reports creators have earned over $2 billion on Facebook this year, with Reels payouts growing 80%. While impressive, these figures are still far behind YouTube's $70 billion creator payouts over three years. Facebook will invite one million creators to beta test the new hub, with open enrollment planned for next year.