Elon Musk’s latest business idea: Selling X usernames for millions of dollars

Elon Musk's X platform plans to sell usernames for prices ranging from $2,500 to over $1 million, depending on popularity and cultural relevance. The company will offer two categories: priority handles bundled with subscriptions that return to the pool if canceled, and rare handles sold through special invitations that buyers permanently own. Critics highlight the contradiction with X's previous policy of suspending users for selling handles, while supporters compare it to domain trading and digital collectibles.