Could the low-cost MacBook be the new iBook?
SMRTR summary
Apple's rumored $700 MacBook powered by an A18 Pro chip, expected to launch March 4, could significantly undercut the $1,000+ MacBook Air by meeting most users' basic computing needs at a much lower price. To prevent cannibalization of higher-end sales, Apple may adopt a strategy similar to its late-1990s iBook approach, offering the budget MacBook in bright, playful colors that clearly distinguish it from the more professional-looking MacBook Air and Pro models.
SMRTR provides this summary for quick context. The original article belongs to 9to5Mac.
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