SMRTR TechNov 24, 2025Engadget

ChatGPT now offers a dedicated shopping assistant

SMRTR summary

OpenAI launched a dedicated shopping assistant within ChatGPT that helps users compare products, find deals, and shop for gifts by routing commerce-related questions to a specialized GPT-5 mini model trained on trusted retail sites. The feature is available to all users and can identify similar products from photos, ask clarifying questions, and provide personalized recommendations.

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