Candy Crush generates nearly $1 billion annually, 14 years after launch
SMRTR summary
Candy Crush Saga, launched in 2012, earned $876.5 million in 2025, just below its usual $1 billion annual threshold. With 81.5 million monthly active users, the game's longevity is credited to its flexible turn-based gameplay and broad appeal across cultures, genders, and income levels.
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