Snap's $2,100 AR glasses sent its stock down 5%, highlighting the industry's ongoing struggle to make smart glasses viable. The company that finally cracks wearable computing could dominate the next era of software, ads, and commerce.

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Snap launched its AR glasses priced at $2,100, sending its stock down 5%. Despite billions invested across Google, Meta, Microsoft, and others, smart glasses have repeatedly failed to beat smartphones. Whoever cracks wearable computing could control the next era of software, ads, and commerce.

Can Snap Survive the Wearable Graveyard Google Built?

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