SMRTR TechDec 7, 2025Wired

Buying Warner Bros. Gives Netflix What It’s Always Needed: An Identity

SMRTR summary

Netflix announced an $83 billion acquisition of Warner Bros., gaining iconic franchises like Batman, Harry Potter, and Game of Thrones that will finally give the streaming giant a clear brand identity beyond being a "jack of all trades." The deal, expected to close next fall, transforms Netflix into a major Hollywood studio with nearly 400 million global subscribers while potentially ending the streaming wars era.

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