SMRTR TechAug 11, 2026PYMNTS

Brunello Cucinelli Builds a Different Store for Every Shopper

SMRTR summary

Brunello Cucinelli launched AI-powered eCommerce platform Callimacus in January 2025, delivering personalized shopping experiences in real time. Salesforce invested in the platform in July 2026, aiming to scale it across European and North American brands.

SMRTR provides this summary for quick context. The original article belongs to PYMNTS.

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