SMRTR TechJan 19, 2026Ars Technica

Asus confirms its smartphone business is on indefinite hiatus

SMRTR summary

Asus chairman Jonney Shih confirmed the company is indefinitely halting smartphone production, ending its Zenfone and ROG Phone lines to focus on AI products like robots and smart glasses instead. This decision reflects the shrinking smartphone market where fewer consumers upgrade frequently, making it increasingly difficult for smaller players to compete against dominant brands like Apple and Samsung.

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