SMRTR TechNov 16, 2025TechCrunch

Are we nearing the end of Apple’s Tim Cook era?

SMRTR summary

Apple's board and senior executives are reportedly preparing for Tim Cook's potential departure as CEO as early as next year, following January earnings reports. Cook, who has led Apple for over 13 years since Steve Jobs' resignation, grew the company from $350 billion to $4 trillion in market value. Senior VP of hardware engineering John Ternus is considered the leading candidate to succeed Cook, though no final succession decisions have been made.

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