SMRTR TechJul 13, 2026TechRepublic

Apple’s Failed Car Project Reportedly Shapes M7 AI Chips

SMRTR summary

Apple's canceled self-driving car project, Project Titan, reportedly cost around $10 billion over a decade but left a lasting impact on the company's AI chip development. Research from the project helped shape Apple's Neural Engine and may now influence the upcoming M7 chip, which could prioritize AI performance over traditional speed gains. Apple is also developing M7 Ultra server chips capable of supporting up to 1.5TB of unified memory for running larger AI models.

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