SMRTR TechJun 22, 2025PYMNTS

Apple Reportedly Mulling Perplexity Purchase to Bolster AI Offerings

SMRTR summary

Apple is reportedly considering acquiring AI startup Perplexity AI to bolster its artificial intelligence capabilities. The potential purchase could help Apple develop an AI-based search engine, especially if its long-standing deal with Google as the default search provider ends. Perplexity's search service handles 780 million monthly queries, growing over 20% month-over-month.

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