SMRTR TechFeb 23, 2026TechCrunch

Apple might take a new approach to announcing its next products

SMRTR summary

Apple is breaking from its traditional single keynote format by planning a three-day series of product announcements culminating in a March 4 "special Apple experience" with hands-on events in New York, London, and Shanghai. The company will reportedly unveil at least five new products including a low-cost MacBook, iPhone 17e, and updated iPad models.

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