SMRTR TechJan 29, 2026Mac Rumors

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

SMRTR summary

Apple acquired Israeli AI startup Q.ai for nearly $2 billion, marking its second-largest purchase after Beats in 2014. Q.ai develops technology that analyzes facial expressions to enable "silent speech" communication, potentially allowing non-verbal interactions with Siri through headphones or glasses using facial micro-movements.

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