SMRTR TechJun 7, 2026TechSpot

Apple is doubling MacBook Neo production target, but keeping it at $599 may be the hard part

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Apple doubled its MacBook Neo production target from 5 million to 10 million units after the $599 laptop far exceeded expectations, selling 1.1 million units in under three weeks. However, maintaining that price could be difficult due to RAM shortages and TSMC chip capacity limits, while budget Windows competitors from Dell, Asus, and HP are already fighting back.

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