Apple Is Boring Now
SMRTR summary
Tim Cook is stepping down as Apple's CEO after 15 years, during which he grew the company's market value by 2,000% and built a services business generating $100 billion annually. But his era also transformed Apple from a culture-shifting innovator into a reliable, predictable tech giant. Incoming CEO John Ternus, a 25-year Apple veteran, signals more of the same steady, unspectacular leadership.
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