A global memory shortage is driving smartphone shipments to historic lows, with smaller rivals hit hardest. Samsung leads with 24% market share, and the shortage, expected to last until 2027, is forcing makers to cut budget models and raise prices.

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A global memory shortage is shrinking smartphone shipments to historic lows, but Apple and Samsung are actually gaining ground as smaller rivals struggle. Samsung led with 24% market share, boosted by strong Galaxy S26 Ultra sales, while the shortage is expected to continue into 2027, pushing makers to cut budget phones and raise prices.

Apple and Samsung benefit as memory shortage pushes smartphone shipments to historic lows

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