Amazon thinks AI helping you buy clothes is better than you sending back whatever doesn't fit
SMRTR summary
Amazon is ending its "Try Before You Buy" program on January 31, replacing it with AI-powered shopping features. The company believes virtual try-on, personalized size recommendations, and AI chatbots can better help customers find the right fit. While some shoppers may miss physically trying on clothes at home, Amazon's free return policy remains in place for most apparel purchases. This shift reflects a broader trend in online retail towards AI-assisted shopping experiences.
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