Amazon tests sending customers directly to brands’ websites when it doesn’t stock their products

Amazon is testing a new feature in its Shopping app that redirects customers to other brands' websites for products it doesn't carry. This move aims to expand product selection and improve the shopping experience. The feature will show select products from external retailers alongside Amazon's own offerings, with customers notified when leaving Amazon's site. Initially available to a subset of U.S. customers on mobile apps, the test may help Amazon compete with rising e-commerce rivals like Temu and Shein.